Givaudan is tapping into the active nutrition market with flavour-focused food and drink concepts to appeal to the broader demand for immunity, relaxation, focus and physical health.
The active nutrition category has a stable blueprint of trends, but consumers have fast-evolving needs so brands must focus on evolving their communication strategies to hit the right note with the modern customer.
Research concludes ginger extract has the potential to reduce muscle loss by triggering changes in some metabolites and their pathways that could promote muscle regeneration in ageing.
Following significant growth of the active nutrition and women’s health categories, the leading health and wellness retailer Holland & Barrett have transformed their product portfolio to align with evolving consumer demands whilst prioritising scientific...
The personalised nutrition market has seen a huge number of new players entering the field in recent years but this year has been 'brutal' in terms of closures, so what do innovators need to do to win in this category?
Stronger government regulatory support and the ‘debunking’ of myths surrounding hemp are still at a ‘crucial’ stage in Asia, the success of which is key to unlocking its active nutrition potential.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...
The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.
Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.
Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.
As the sports nutrition mainstreams to be more about active nutrition, the opportunity for the category is “golden right now”, says Scott Dicker, Director of Market Insights for SPINS.
The active nutrition category is increasingly cutting across multiple health needs, including digestive health, weight management, as well as joint and bone health, in addition to the more traditional sports and energy considerations, two experts believe.
Bouwhuis Enthoven has developed two new protein ingredients – based on egg whites – that it says can help overcome the sensory and shelf-life challenges in high-protein snacks.
Exercise is good for the immune system but, as with anything, balance is key and this is especially the case when it comes to matching the type and level of activity with the right nutrition, as will be expertly explained in NutraIngredients' upcoming...
Research by FrieslandCampina and market insights firm FMCG Gurus has revealed 'clear changes' in the preferences and priorities of the active nutrition market.